FounderMCPDocs

Leads

Leads

Every person a sync found, enriched, with the reason they surfaced.

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The Leads page is the output of every signal: one row per person, newest harvests first. The Leads counter on a signal brings you here too. On the left sits the agent, a chat that answers questions about your leads and gets outreach ready. It stays there: collapse it with the small arrow on its edge when you want the table wider, and click the narrow strip to open it again. Click a row and the detail panel slides in from the right.

One chip above the table says what you are looking at. Arriving from a signal's Leads counter scopes the table to that signal; a list the agent put in the table reads Agent. It is always one at a time — the chip's X takes you back to all leads.

The agent

It starts with one question: do you want to start outreach to your leads, or find new leads on LinkedIn? Click one and it asks what it needs next — which leads to reach out to, or who you are looking for ("CFOs of software companies in Belgium"). A description of people to find becomes a Custom Search: a card with the search and how many people LinkedIn has, and one click loads the first 200 profiles as leads.

You can also ask it anything about your leads, in your own words: who are my best new leads this week, how many came in per signal, which of these are CFOs. It answers from your data — every number and name comes from your leads, never a guess — and it knows what the table next to it shows, including the rows you ticked.

  • Put leads in the table. Ask to see a set ("show the new CEOs in Belgium") and the agent puts them in the table. The block under its answer lights up while the table shows them; click it to bring them back later.
  • Get outreach ready. Tell it who you want to reach ("start outreach for this week's funding leads") and it prepares a card: which template each lead gets, and who is left out — leads without a template for their signal, leads missing data for a placeholder, leads already contacted. The card checks every lead again when it opens, so its numbers are the ones the button will use.
  • Nothing is sent until you click. The agent never contacts anyone. Start outreach on the card does exactly what the same button under a selection does: one campaign per template, and the sequence goes out from there.
  • Act on leads the same way. Ask it to hide leads that aren't relevant, bring suppressed ones back, find their emails or reveal their contact details, and it prepares a card for exactly those leads — one click does it, with the same actions as the bar under a selection.

Setting up and managing signals happens on Signals, which has its own agent; editing templates happens on Templates. Ask the agent here and it tells you where.

Your chats are saved

Every conversation with the agent is saved from your first message, so you can pick it up later. The clock icon at the top of the chat opens Chats: your conversations by day, newest first, with the one you are in highlighted. Click one to continue where you left off; the agent reads the whole conversation again, including the leads it put in the table and what you did with its cards. The pen icon starts a new chat, and a new chat lists your three most recent ones under the greeting.

Chats are personal: you only see your own. The address of the page carries the chat you are in, so a refresh keeps you in it. Delete a chat from the list with the bin icon that appears when you point at it.

When someone becomes a lead

A lead exists from the moment a sync creates them. Enrichment then fills the columns — profile, company, role, contact details — one person at a time, so while a sync runs you'll see leads drip in live rather than appear all at once. People still waiting show as queued.

Not everyone a source touches becomes a lead: raw engagement that never earns a profile look-up stays raw data, and anything a gate stops is filtered before it reaches this table.

Why is this person here

Every lead carries its signal. Expand a row and FounderMCP states the meaning in one line — "reacted repeatedly to a competitor's posts", "just started as Head of Growth at Acme" — with the literal evidence behind it, and a drafted opener that follows the template for that signal type.

For company signals the wording keeps the roles straight: the company did something, and this person is your way in. See person and company signals.

Working the table

  • Filter from the column headers; the signal column narrows to one signal type.
  • Contact details appear as enrichment finds them: email, phone, LinkedIn.
  • Send — the drafted opener per lead, ready to adjust and send.
  • Start outreach — tick rows and start them from the bar at the bottom, or let the agent prepare it for you.