ICP filter

Your ideal customer profile lives in Settings → ICP — it's configuration, not a daily screen, which is why it isn't in the main navigation.

Where it comes from

When you sign up, FounderMCP looks your company up on the web and writes the profile in a few lines: what you sell, who you sell to, who the buyer is and who doesn't buy. The customers you named go along as examples. Read it, edit it or refresh it from the web (once an hour) — or write it yourself.

The agents read it to know you: the chat on Signals puts the likely department and job titles first, and the template agent writes for the buyer it describes.

The ICP filter

Leads are not checked against your ICP by default. Turn the ICP filter on, right under the profile, to check every new lead's company and role against it: pick ICP 50+, 70+ or 85+, and leads that score lower no longer come in. It applies to every signal at once, because there is one profile. A lead we could not judge still comes in, and leads that are already in are not checked again.

With the filter on, the leads table shows an ICP column with each lead's score; with it off, the column is hidden.

When to turn it on

Start without it: your signals already decide who becomes a lead. If a signal attracts the right crowd, keep the filter off and keep the volume; if it attracts noise, turn the filter on and let your profile do the filtering.

The minimum used to sit on each signal separately. Since it judges one profile, it sits with that profile — one setting instead of one per signal.