# Tracking your champions

Your watchlist, re-checked every sync. Whoever moved or got promoted is the signal.

## What it watches

A **watchlist of people you already know** — champions, users, past buyers. Every sync re-checks their profiles and compares employer and job title with the previous check. Whoever moved or got promoted is the signal: in every source we've looked at, the highest-converting moment there is.

## Who becomes the lead

The person who moved. A **person signal** through and through — and one where you already have the relationship. Messaging can be personal, but it shouldn't pretend they told you: the change is on their profile.

## What you configure

The watchlist itself, from two sources that combine:

- **Your HubSpot** — pick pipelines or stages from the connection.
- **Your own list** — paste LinkedIn profile URLs, or upload a CSV with first name, last name and company. People without a profile URL are matched by name + company.

Remove someone from the configuration and they leave the watchlist on the next sync — the list really shrinks.

## Who can become a lead

No gates. The watchlist **is** the selection: a title gate behind it would filter out your own champions. One of two signals with a single setup step — the other is [People who just took a role](/docs/signals/new-in-role).

## Syncing

Recurring — daily or weekly per row, plus Sync now.