# Activity of competitor sales

Follow where a competitor's sales people are active, and see the accounts they're working.

## What it watches

The public LinkedIn activity of a **competitor's sales people**. Where they react and comment is where they're selling — and the authors of the posts they engage with are the accounts on their radar.

## Who becomes the lead

The **author of the post** a competitor's salesperson engaged with. A person signal: the author posted themselves, so messaging can reference their post — never the competitor's activity around it.

## What you configure

The competitor's sales people to follow.

## Who can become a lead

Only the **HubSpot gate**, and it's on by design: here the signal *is* the question of whether you already know this account. The other gates wouldn't sharpen anything — the interesting output is exactly the accounts that are new to you.

## Syncing

Recurring — daily or weekly per row, plus Sync now.