# What is FounderMCP

FounderMCP finds the people in your market who are ready for a conversation — and tells you why.

FounderMCP watches your market for the moments that make someone worth talking to: they engaged with a competitor, they just changed jobs, their company raised a round, they posted about the exact problem you solve. Those moments are **signals** — and FounderMCP turns them into an enriched list of people, each with a reason to reach out and a message that fits.

## How FounderMCP works

Everything in FounderMCP follows one chain:

1. **Signal** — a rule you configure once, on the [Signals](/docs/signals/overview) page. It points at a source (a competitor page, a search, a watchlist, your own audience) and describes the buying moment you care about.
2. **Sync** — one harvest of one signal. FounderMCP checks the source on a schedule, or the moment you press *Sync now*.
3. **Lead** — a person the sync found, on the [Leads](/docs/leads/overview) page. Enrichment fills in their profile, company and contact details, plus the story of *why* they showed up.
4. **Template** — the message sequence for that signal type, on the [Templates](/docs/templates/overview) page: a channel strategy plus the text for each step.

Replies land in the [Inbox](/docs/inbox/overview), where the whole conversation lives.

## Where to start

- [Quickstart](/docs/getting-started/quickstart) — from an empty account to your first synced leads.
- [Key concepts](/docs/getting-started/key-concepts) — the vocabulary FounderMCP uses, in five minutes.
- [Signals](/docs/signals/overview) — the full catalogue of signal types and when to use which.
- [Connect your AI assistant](/docs/api/connect) — Claude, ChatGPT, Grok Bot and Cursor, on FounderMCP's MCP servers.